A first wave
Who to contact first, the route in, and the likely need behind each account.
Targeted Outreach · a Kiser OS report
Outreach that starts with a real reason, not a template.
Targeted Outreach is about knowing who to approach, why they might care, and what the next step is. And it changes the message: an email blast says the same thing to everyone, but what matters to a CEO isn't what matters to a development director. Make a target list, and APRIL drafts each email for the person receiving it.
What Targeted Outreach finds
An opening question
A discovery question and approach for each account, so the first conversation is about them.
An email for each person
APRIL drafts each email for its recipient. The drafts are yours to review and send.
Who it's for
Chambers and associations
Approach members and sponsors with the program that fits them, not a menu of benefits.
Nonprofits
Reach funders and partners with a message that speaks to what they already care about.
Business development teams
Know who to approach, why, and what to say before the first meeting.
From the sample report
What it looks like
- Account
- Harbor Point Logistics
- Route
- Lena Harrow, Chief People Officer
- Approach
- Lead with the apprenticeship program they just announced
- Opening question
- Which roles are hardest to build a steady pipeline for right now?
From a sample report for a fictional business association. Every name is made up.
Open the full Targeted Outreach sample →Don't read the report. Ask it.
Ask APRIL about the sample
APRIL is the intelligence layer of Kiser OS. Ask her what the report means and what to do next, in plain language.
Questions people ask
What is targeted outreach?
It's knowing who to approach, why they might care and what the next step is, so outreach starts with a real reason instead of a template, and each message is shaped for the person receiving it.
Does APRIL write the emails?
Yes. Make a target list and APRIL drafts each email for the person receiving it: a CEO and a development director shouldn't get the same message. The drafts are yours to review and send.
How is it different from an email blast?
An email blast says the same thing to everyone. Targeted Outreach starts from why each person might care, so every message has a reason behind it. Quality over volume.
Can it build us a lead list?
Kiser OS isn't a contact database or a list of leads. It helps you understand which organizations are worth approaching, why it matters to them, and who you already know there.
Works with the other reports
See Targeted Outreach with your own organization's questions.
Kiser OS is priced for your whole organization, not per person. The team will show you what it finds for you.